Attention to detail. As a business owner — especially in the hospitality space — this should be a huge priority. How many of you can truly say you’re paying attention?
There are nearly 10,000 wineries in the United States, most of which have tasting rooms or offer some sort of consumer experience. In an industry that can at times feel constrained by tradition and etiquette and a constant undercurrent of judgement, it may seem hard for a winery to break out of the mold and explore new ways to engage with their customers. What does it take to stand out? I visit countless tasting rooms a year. Here are some interesting moves I’ve come across in my travels that have made my visit truly memorable.