My Top 1 Takeaway from This Year's Unified Wine & Grape Symposium... Because There Only is 1 and it's BIG
Another Unified Wine & Grape Symposium under the belt. The conference -- which attracts 14,000 attendees each year making it among the largest trade shows in North America -- had a different feel to it this year. It wasn't that the programming varied much. The sessions on winemaking and business and marketing were all there, as were the giant expo and the keynote addresses. But, I'd be lying if I said there wasn't an ominous element of -- dare I say it? -- foreboding that served as a backdrop for what normally feels like an upbeat gathering?
Around this time, I usually try to do a round-up of key trends and interesting insights that cropped up throughout the three-day event. In fact, this article actually started out as a Top 5 Takeaway piece. But this year, so much of it felt like noise distracting me from the one point that rang through like a gunshot in a crowded space.
Adapt or die.
That’s it, folks. And here’s why: