Do We Drink Too Much in this Drinks Business ?

I’m about to say something that could make me very unpopular among my colleagues.
Do we really need to drink so much in this drinks business?

Hear me out. Ask anyone who knows me how I feel about the consumption of alcohol — specifically wine — and they will likely describe me as an enthusiastic imbiber. No matter the time of day, I rarely turn down a tipple. In fact, I often can’t remember the last time I literally had ZERO alcohol in my day. My evenings and sometimes days include wine, as I do firmly believe in wine’s rightful place during a meal…and while preparing said meal… and of course while patting one’s full belly while reclining on the couch after said meal…and…and…

But, the more I have been thinking about the balance between the industry I am so passionate about — wine — and my other area of interest — wellness — I find myself wondering what responsibility we have as wine (or beer, or spirits) professionals to drink better.

What do I mean by this?

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